Master of Science in Branding and Marketing Communication

Middlesex University London

UK,England

 0 Shortlist

12 Months

Duration

CAD 17,995/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 40,000 +

Int. Students: 3,800 +

Campus Detail

Main Campus Address

The Burroughs, Hendon, London NW4 4BT, United Kingdom

Master of Science in Branding and Marketing Communication

Program Overview

Brands and the way they communicate with consumers has to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey. The MSc In Branding and Marketing Communication programme, will enable you to develop your understanding of the ‘phy-gital’ space in which brands exist and communicate.

Through real time assessment and learning, you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.

A key theme underpinning the programme is about recognising change in all aspects of our lives. You will be encouraged to reflect, question and challenge conventional wisdom because you represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.