Master in Marketing

EU Business School - Munich Campus

Germany,Bavaria

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12 Months

Duration

CAD 16,350/year

Tuition Fee

CAD 200

Application Fee

Jan 2025

Apply Date

Germany, Bavaria

Type: School

Location Type: Urban

Founded: 1973

Total Students: 40,000 +

Campus Detail

Main Campus Address

Theresienh�he 28, 80339 Munich, Germany

Master in Marketing

Program Overview

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

The Master in Marketing (título propio) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).