Program Overview

The Bachelor in Artificial Intelligence for Business gives students a solid grounding in the theory and use of AI technology, preparing them to apply cutting-edge tools to operations within the world of business. The program covers fundamental concepts in AI, exploring data literacy, product design, deep learning and robotics, teaching students how these areas can be integrated into sustainable practices, research, investment and business growth, among many other fields. Students also study responsible AI principles and the sociological impact of artificial intelligence.

This program covers the fundamentals of AI from a predominantly conceptual and business-oriented viewpoint, demonstrating how these new technologies can help you gain a competitive advantage in the business world. You will learn how AI can be used to improve business processes, make better decisions, and create new products and services, while also exploring the responsible, social, and ethical implications of AI. Key areas of AI, including machine learning, deep learning, natural language processing, and emerging generative AI solutions, will be examined in the context of digital transformation, big data analytics, and the current business landscape. This program prepares you to become a tactical and strategic leader in developing and leveraging AI-driven business solutions.

EU Bachelor's Degrees (título propio)
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide you with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, you earn a university-specific bachelor’s degree (título propio)* awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland.