Program Overview

In today’s fast-paced media world, people with the ability to write, design and harness new technologies are in high demand.

Studying our BA Media degree will equip you with a portfolio of practical skills as well as a theoretical and critical understanding of Media. Our industry-focused approach, combining theory and practice, will help build your confidence, give you the  communication and technological skills required for the industry and help you plan your career.

You’ll learn how to design your own app proposal, build and edit brilliant websites and create a hard-hitting ad campaign, including PR. You’ll also learn what makes a good news story or feature, and how to write one. Using industry standard software and equipment, our professionally-experienced academics and researchers will help you develop skills across divergent platforms and for different audiences.

These hands-on skills will be underpinned by an understanding of the global media industry, and the legal and ethical contexts of your work. In your first year you’ll explore Global Media and Society, looking at who owns the news, at the influence of the BBC and commercial entities such as Sky and Murdoch’s News Corporation, and consider issues such as fake news.

Other core modules (courses) include introductions to Media Communications and Visual Communications – how to use text and graphics to reach key audiences – while you’ll gain technical skills through Photoshop or animation projects.

In your second year you’ll learn key research methods and skills including how to conduct interviews and run focus groups, and how to pitch to different client groups. You’ll explore radio journalism and social media, while a module on App Design will help you understand the commercial potential for your ideas.

If you’re into music, film, food or travel, you’ll have opportunities to create magazine layouts and pdfs for online publications on whatever subject interests you. A video option will give you the chance to create a brand for a product or service.

In your final year you’ll develop and refine your ideas and skills further. Whether you’re keen to work in web design, social media, customer relations, PR or advertising, the skills you’ve gained will prepare you to be tomorrow’s creative entrepreneurs, confident in using different platforms to get ahead in your chosen career.

• Communication skills (both oral and written),  enabling you to create and publish content across a broad range of formats
• Theory and practice – your critical understanding of Media will help futureproof your practical skills as an author and publications designer
• Individual support – a personal tutor will help you grow in confidence and support your development
• Industry insights – our Media Matters series of talks are delivered by professionals from a wide variety of media including TV, national newspapers and start-ups.
• An international perspective through the chance to study abroad