Program Overview

Modern strategists and product developers, the art or marketing directors of tomorrow, study in the NC-free master's degree program in Design Management. You work in small learning groups with fellow students from all over the world, identify new trends and technologies and learn to apply them based on problems and adapt them to specific target groups. You study in the middle of Berlin , the stronghold for good design, innovative start-ups and exuberant student life.
With us you not only acquire knowledge, but also apply it in practical projects so that your learning success is directly noticeable. You will also establish a valuable network of ambitious fellow students and exciting contacts from the industry.

YOUR STUDY CONTENT
The program includes both creative and management studies and is divided into two main areas:

Innovation & Design
In this field you will learn how to control and steer innovations and to understand them as holistic processes which allows you to calculate adequately and to make the best design choices. The first area includes the following modules:

• Strategic innovation
• Experience design thinking
• Future and trend research
• Digital product development
• Leadership

Human-centered Brands & Marketing
Additionally, you will learn how to develop brand identities and to introduce them to culturally demanding markets. The second area of expertise is made up of the following modules:

• Brand Identity
• Culture
• Marketing & Markets