Graduate Certificate in Business Analytics and Graduate Certificate in Brand Management (Bundle Program)

Seneca Polytechnic - Seneca International Academy

Canada,Ontario

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20 Months

Duration

CAD 17,631/year

Tuition Fee

CAD 90 FREE

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

8 The Seneca Way, Markham, ON L3R 5Y1

Graduate Certificate in Business Analytics and Graduate Certificate in Brand Management (Bundle Program)

Program Overview

Business Analytics

This one-year graduate certificate program will provide you with the skills to identify and collect meaningful data, prepare data for analysis, conduct analysis of data sets and present results in a meaningful format to help inform business decisions across the enterprise. Key topics of study include: statistics needed for analytics, programming languages for data analysis, security and privacy for the field of business analytics, data predictive analytics and leadership in the business environment.


Skills
Throughout this program you will develop the following skills:

  • Business analytics to support evidence-based decision-making
  • Development of software applications related to data management and manipulation
  • Entrepreneurial strategies to identify new business opportunities


Brand Management

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Skills
Throughout this program you will develop the following skills:

  • Develop brand strategies
  • Product launch planning
  • Business analysis
  • Research
  • Branding