Graduate Certificate in Marketing Management AND Graduate Certificate in Technical Communication (Bundle Program)

Seneca Polytechnic - Seneca at York Campus

Canada,Ontario

 0 Shortlist

20 Months

Duration

CAD 16,960/year

Tuition Fee

CAD 90 FREE

Application Fee

Jan 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

70 The Pond Road, Toronto, Ontario, CA

Graduate Certificate in Marketing Management AND Graduate Certificate in Technical Communication (Bundle Program)

Program Overview

Marketing Management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

  • Propose marketing plans
  • Market research
  • Developing strategic pricing
  • Formulate budget  
  • Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Technical Communication

This one-year graduate certificate program offers practical experience for a career in technical, scientific, and computer-related communication. Today’s technical communicators are professionals who create technical content, develop user assistance, design websites, design and deliver corporate training, explain computers and technology to users, create multimedia materials, and develop support systems for consumer products.
You will learn technical writing and editing, graphic and web design, user experience, content strategy, and instructional design. Courses cover the skills necessary to adapt to emerging technologies and launch your career as a professional immediately upon completing the program. You will gain hands-on experience through optional work placement under an employer committed to helping you meet your learning goals.

Skills
Throughout this program you will develop the following skills:

  • Design
  • Research
  • Edit
  • Produce technical documents

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

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