Graduate Certificate in Marketing Management and Graduate Certificate in Project Management - Information Technology (Bundle Program)

Seneca Polytechnic - Seneca International Academy

Canada,Ontario

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16 Months

Duration

CAD 16,960/year

Tuition Fee

CAD 90 FREE

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

8 The Seneca Way, Markham, ON L3R 5Y1

Graduate Certificate in Marketing Management and Graduate Certificate in Project Management - Information Technology (Bundle Program)

Program Overview

Marketing Management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

  • Propose marketing plans
  • Market research
  • Developing strategic pricing
  • Formulate budget  
  • Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Project Management - Information Technology

In this eight-month graduate certificate program, you will learn about the advances in project management taking place in the Information Technology (IT) industry. This program teaches an understanding of when to apply methodologies in the IT industry, including when each methodology is appropriate to use. This program will also refine your project management skills by providing an enhanced awareness of IT projects, programs and policies in two consecutive semesters. This program offers an optional work term for students to gain practical experience in the IT sector prior to graduation.

Skills
Throughout this program you will develop the following skills:

  • Project management
  • Project leadership
  • Accounting and finance
  • Systems development
  • Quality assurance
  • Contract law and ethics
  • Manage the scope, timing and quality of a project
  • Document project goals and deliverables
  • Project control procedures, resource management, change management and risk management

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.