Bachelor of Commerce in Marketing Science

Monash University - Clayton Campus

Australia,Victoria

 0 Shortlist

36 Months

Duration

CAD 53,200/year

Tuition Fee

CAD 100

Application Fee

Jul 2025

Apply Date

Australia, Victoria

Type: University

Location Type: Urban

Founded: 1958

Total Students: 30,000 +

Campus Detail

Main Campus Address

Wellington Rd, Clayton VIC 3800, Australia

Bachelor of Commerce in Marketing Science

Program Overview

Commerce is an integral part of society. The Bachelor of Commerce explores how our desire to trade what we have for what we want has shaped how people and nations have interacted for millennia, and how global trade and digital disruption are fundamentally changing commerce in society.

The Bachelor of Commerce is a comprehensive degree with a clear focus - on the data and quantitative truths found in the world of business. Quantitative techniques and data analysis will help you build a solid foundation of commercial knowledge across key areas of commerce and business, and fine-tune which of these areas you’re most interested in.

 

Major: Marketing Science
Data analysis has become essential for business decision-making, and loyalty programs and social media channels provide organisations with more information than ever before about their customers and consumers. Marketers need to be able to harness this data to better understand its impacts on their marketing strategies. In this major you will focus on the analytical, statistical and market-research aspects of marketing, to develop the capacity to analyse and solve business challenges that require marketing input. You will learn to formulate marketing outcomes to achieve broad organisational objectives, and develop a strong understanding of marketing theory and practice.

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