Program Overview

This BA (Hons) Fashion and Fashion Business course merges creative innovation with business strategy, perfect for aspiring entrepreneurs in fashion. From fashion business management to design, merchandising and promotion – you want to work with world-famous brands. You may dream of launching your own label. Or perhaps delving deep into marketing strategies is where your passion lies. Wherever your excitement burns most brightly, our fashion business degree will give you the skills you need to succeed.

As one of the few fashion courses in the UK to blend creative design with strategic business expertise, you’ll immerse yourself in our professionally equipped studios. You’ll learn about design, product development, and the fundamentals of running a fashion business. You’ll learn what it takes to set up a successful brand and navigate industry challenges, whilst exploring areas such as buying and merchandising, e-commerce and digital strategies, sales, branding and promotion. With access to state-of-the-art facilities and guidance from experienced professionals, you'll graduate with versatile skills and a competitive edge in the global fashion industry.

Why choose this course?
Explore the intersection of creativity and commerce with our BA (Hons) Fashion and Fashion Business course. Perfect for business-orientated and creative students, this programme equips you with the tools to innovate, market, and thrive in the dynamic global fashion industry. Joining one of the few Fashion and Fashion Business degree courses in the UK, you’ll learn about the global fashion industry from both a business and creative angle, meaning you’ll graduate with a competitive edge. In recent years global fashion brands including Adidas, Puma, Ellesse, F&F and many others have chosen to work with our course, offering invaluable insight into the real-world of fashion and fashion business. Our course is designed to nurture students who graduate with a competitive edge, which is why we have a history of training award-winning graduates that are highly sought-after by industry.

You want to work for industry leaders: Join a course whose graduates have gone on to work for some of the world’s biggest names in the fashion business including Acne, Superdry, UGG, ASOS, Liberties and many more.

You want to make a positive impact in the world: Learn about every stage of the fashion cycle from concept to sales. You’ll be taught how to write impactful reports, produce creative ideas and develop your presentation skills. You also know how important climate matters are. So do we. We’ll teach you how fashion is adapting and changing, reusing and repurposing materials and garments into something new. We’ll teach you about transparency and traceability, the circular economy and ethical behaviour.

Kick-start your own personal brand: Our team of talented academics, technicians, industry experts and guest speakers are here to help you build the confidence, skills and contacts to join the world of fashion business and management one-step-ahead of the competition. We collaborate with leading brands, designers and organisations. Ellesse, JORDANLUCA, and leading entrepreneurs like the founder of All Saints have worked with us in recent. You’ll gain access to global competitions, inspirational workshops, seminars and talks, work placements and employment, and live industry projects. There’s even the chance to win sponsorship: we’re a member of the British Fashion Colleges Council, meaning you can compete in prestigious competitions.

You want to be taught by experts: Our course is shaped by expert staff with professional experience and strong industry connections, ensuring your studies reflect the latest trends and practices. Guest lectures, live projects, and collaborations with fashion leaders offer valuable insights.

Proximity to London’s fashion scene: Located just 20 minutes away from the centre of one of the world’s fashion capitals, the University of Hertfordshire gives you access to events, networking opportunities, and internships with renowned designers, retailers, and brands.