Program Overview

BSc (Hons) Food Marketing and Entrepreneurship offers a unique combination of business and science, providing graduates with the skills to work in an exciting, fast-paced industry. During Years 1-3 you will study various modules across a range of disciplines including Food Business, Marketing, Food Policy, Management, Economics, Microbiology, Accounting, Law, and Nutrition.

This will provide you with a well-rounded education which will prepare you for a career in the dynamic food industry and other sectors, by nurturing innovation and entrepreneurship skills, by building knowledge of the food and nutrition sciences, by developing skills to assess business viability, and by promoting an understanding of consumer market trends and marketing strategies.

Year 3 will also offer opportunity to avail of a 6-month placement, to further develop practical skills. As an alternative to placement, you will also have the opportunity to apply to partake in the Erasmus programme, spending 6 months in either France (Rennes 1), Germany (Konstanz), Italy (Bologna) or the Netherlands (Utrecht) conducting your research project.  

In final year, in addition to studying core modules across business disciplines, you will also have the opportunity to choose modules which most align with your interests and anticipated career path. All business and food science subjects will be taught at an introductory level at first, so do not be concerned if you have not taken science or business subjects at the Leaving Certificate. Graduates will learn skills in strategic decision-making, innovation, enterprise and knowledge management, delivered through an integrated range of subjects that support successful personal and entrepreneurial business development.

The course is designed to consider the challenges faced by businesses and expose students to the concepts, theories and experience of practice that explain how the business world operates. Practical applications in the form of group and individual projects, along with placement and study abroad opportunities will be an integral part of your learning experience. The programme is built on UCC’s international reputation in food education and research and taught by lecturers who are internationally recognised in their fields of expertise.