Bachelor of Science in Business Administration - Marketing Option

Study Group - California State University San Marcos

USA,California

 0 Shortlist

48 Months

Duration

CAD 18,160/year

Tuition Fee

CAD 70

Application Fee

Aug 2024

Apply Date

USA, California

Type: University

Location Type: Semi-Urban

Founded: 1989

Total Students: 16,000 +

Campus Detail

Main Campus Address

333 S Twin Oaks Valley Rd, San Marcos, CA 92096, United States

Bachelor of Science in Business Administration - Marketing Option

Program Overview

Marketing is primarily for those who want to become involved in global sales and marketing. In all but very small firms, a career in global marketing and sales normally requires several years experience at a domestic site and a good familiarity with the firm's products and services. As a result, the specialized courses for this track are focused mostly on fundamental marketing principles and knowledge that are important for domestic and global operations. Individuals choosing Marketing should have an excellent foundation in marketing, generally be people-oriented, flexible and curious about different areas of the world.

Student Learning Outcomes
The goal of CoBA is to ensure that our graduates have learned and are able to demonstrate the knowledge, skills, competencies, and values they will need to achieve their personal and professional goals. Students who graduate with a Bachelor of Science in Business Administration will be able to:

  • Effectively and professionally communicate both orally and in writing;
  • Demonstrate critical thinking and problem-solving skills;
  • Demonstrate interpersonal and collaboration skills;
  • Apply analytics to business situations;
  • Demonstrate proficiency in the use of information technology;
  • Apply ethical and socially responsible perspectives/viewpoints and demonstrate an understanding of their consequences;
  • Identify and apply global perspectives in making business decisions; and
  • Describe and apply foundational business concepts, theories, processes, and strategies.