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Bachelor of Science in Marketing - Digital Marketing

Enrollment Advisory Group - William Paterson University

USA,New Jersey

0 Shortlist

48 Months

Duration

CAD 24,844/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, New Jersey

Type: University

Location Type: Urban

Founded: 1855

Total Students: 11,000 +

Int. Students: 216 +

Campus Detail

Main Campus Address

300 Pompton Rd, Wayne, NJ 07470, United States

Overview
Key Facts
Fees & Funding
Admission Requirements
Scholarships
Student Visa
Work Permit

Bachelor of Science in Marketing - Digital Marketing

Program Overview

Students will learn the art and science of marketing through the delivery of a balanced curriculum that ensures fundamental business competence. They will develop analytical, critical reasoning, and communications skills by focusing on customer needs and the dynamics of buyer behavior. Students gain an appreciation of cultural differences, quality concerns, ethical and sustainability issues, and disruptive technology impacts on a global marketplace. Courses in marketing research, consumer behavior, pricing, social media marketing, and digital marketing enable our graduates to provide customer insights and create value for their employers.

Detailed Program Facts

Program Level

4-Year Bachelor's Degree

Application Processing Days

5 Days

Program Intensity

Full-Time

Duration of Program

48 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Closed
jan 2025		Closed
aug 2024		Closed
aug 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 24,844 per year

*Note: The fee is approximate and is subject to change

Living Cost in Enrollment Advisory Group - William Paterson University

CAD 13,500 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0
TOEFL
- Minimum Overall Score - 79
PTE
- Minimum Overall Score - 53.0
DUOLINGO
- Minimum Overall Score - 105.0

Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

Minimum CGPA Required: 65.00 %

Additional Information

Scholarships

Scholarships available for Every Student $7000

Date : 21-08-2024

Scholarship Details:

Scholarship for UG – 7200$ per year
Scholarship for PG – 6500$ (For first year only)

William Paterson offers scholarships and awards to eligible international students.

First Year & Transfer Students
Academic Scholarship:	Up to $9,000 GPA of 3.5 or better required to earn scholarship
Awards:	All international students are automatically qualified for the Pioneer Award ranging between $6,500-$9,000 per year

Graduate Students
Graduate Assistantships:	$6,000 stipend and tuition & fees waiver
Awards:	All international students are automatically qualified for the Pioneer Award ranging between $6,500-$9,000 per year

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.