Master of Science in Marketing Science with Specialization in Mobile Intelligence (STEM)

QS - Saint Peters University

USA,New Jersey

 0 Shortlist

18 Months

Duration

CAD 23,400/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

USA, New Jersey

Type: University

Location Type: Urban

Founded: 1872

Total Students: 3,500 +

Int. Students: 210 +

Campus Detail

Main Campus Address

2641 John F. Kennedy Blvd, Jersey City, NJ 07306, USA

Master of Science in Marketing Science with Specialization in Mobile Intelligence (STEM)

Program Overview

This Master of Science in Marketing Science Graduate Degree program is the premiere marketing science STEM program that leverages the breakthroughs in machine learning using big data and predictive modeling that have revolutionized identification of customers ready to buy.

Our MS marketing science program provides thought leadership on the transformation of advertising in the areas of consumer psychology, customer analytics and digital marketing. The Marketing Science master’s degree teaches the newest marketing technologies showing how businesses can outmaneuver competitors by selecting digital marketing channels that leverage artificial and mobile intelligence, location-targeting and social media listening to surgically target consumers.

Program Goals and Learning Objectives

  • Recognize and analyze data to understand consumer behavior.
  • Students will understand critical inquiry through different methods and approaches to evaluating strategies.
  • Students will examine the roles of mathematics, analytics, modeling, and psychology in analyzing and interpreting consumer data.
  • Students will use data analysis to understand market trends and drive smart business decisions, so the business remains competitive, optimize, and sustainable.
  • The students will be able to develop specialized field knowledge and integrate knowledge across platforms and content areas.
  • Students will be able to communicate effectively in presenting ideas through oral and written commutations.