Program Overview

London is one of the most important global fashion capitals of the world. Studying International Fashion Management and Marketing at Coventry University London, opens up many different paths to understanding this dynamic subject, as well as developing a career path tailored to your skills and passions.

• Understand the different roles in the fashion industry from trend analysis and prediction through to the co-creation and management of innovation, design, manufacture and retail of products, as well as the role of communicating to a global consumer.
• Learn about the role that fashion brands play not only in world economies (and in particular emerging markets) but also the importance of applying ethics and sustainability in a global fashion industry.
• Develop fashion-specific practical skills in leadership, management and teamwork, in addition to devising entrepreneurial and innovative solutions to fashion business problems.

Why you should study this course

• London location
  • Fashion is part of London’s heartbeat, so where better to immerse yourself in this industry? Our campus is perched between uber-cool Shoreditch and London’s financial district. You should find that you are ideally placed to discover emerging independent labels and established global brands, as well as fashion consultancies and global trend laboratories. Soak up inspiration from the V&A, the Fashion and Textile Museum and London Fashion Week, and explore invention and reinvention in London’s amazing street markets – such as Camden, Spitalfields, Portobello Road and Brick Lane.
• Industry insight
  • You’ll be taught by experienced and enthusiastic tutors, many of whom have a strong industry background in fashion, whether in PR, sustainability, production, consultancy, management, marketing, or research (please note that staff are subject to change). Your tutors will aim to use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events (subject to availability). Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.
• Global learning experience
  • This course considers fashion from a world perspective, preparing you for a career which understands global issues and could be based anywhere in the world. Our London campus is home to students from around the world. We draw on this to provide additional perspectives that can enhance everyone’s learning on the course. We encourage you to share experiences and insights from your home countries. This can help you to explore different contexts, and compare and contrast fashion scenes across the world with fashion in the UK or the Western world. It also means our university community mirrors aspects of London as a truly global city, and as a home to people from across the world.
• Real-world experience
  • While your studies will help to build a solid academic grounding, this is a very practical course designed to offer you excellent preparation for employment or self-employment in fashion management and/or marketing. With London on your doorstep, you may have many opportunities to get involved with names, brands, events and ideas, as part of the curriculum and respond to your own independent interests. Our campus has its own exclusive fashion studio, photography suite and Mac suite, offering a versatile space for lectures, group work, networking, technology and other resources.
• Prepare for your future
  • You’ll be encouraged to gain practical experience by working part-time in fashion, undertaking client projects and doing internships2. You’ll get valuable insights into career development from industry guest speakers2 (subject to availability). Soft skills are emphasised, so you’ll build your confidence, your entrepreneurial skills, and your ability to present yourself and your ideas. Your tutors will be happy to check job applications and CVs, and our Talent Team can help to support you to find career openings, along with other support and services they provide. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.