Program Overview

This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University.

This one or two year course is designed for students who are studying a degree equivalent marketing or business course, outside of the UK, such as with one of our international partner institutions.

The course will build on your existing business and marketing knowledge and skills, but then offer opportunities to develop more specialised areas of expertise in the dynamic and vibrant area of digital marketing.

This course is particularly relevant if you who have an interest and ambition to work in a variety of digital marketing related areas, such as digital advertising, or setting up your own digital business enterprise.

Why you should study this course

• Convert your existing business or marketing focused qualification into a BA (Hons) degree qualification, from a prestigious University, which has won many awards and whose business school is over sixty years old and has extensive links with industry.
• You will develop your skills and knowledge in a business, marketing and more specific areas of digital expertise, such as in digital advertising, social media strategies and becoming or utilising influencers in an effective marketing campaigns.
• Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains
• The course uses our digital communications lab (DigiComm Lab)4, which is equipped with industry-relevant software. This will allow you to produce materials and digital artefacts for your assessments and developing a digital portfolio, which can be invaluable when seeking jobs.
• You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.
• The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.