Program Overview

The application-oriented, internationally targeted master’s program in International Tourism & Event Management (M.Sc.) provides you with an in-depth knowledge in business and management as well as comprehensive know-how in tourism and events. In addition, you will broaden your intercultural and your language skills and will have the opportunity to develop your profile with an elective module, an internship, or a semester abroad.

Study content
During your studies, you will explore a variety of subjects related to management, the tourism and events industry, but also topics such as artificial intelligence, experience marketing and design, or crisis, safety, and security management. Some of the many topics that await you include:

• International tourism management
• International event management
• Guest relationship management
• Tourism planning and development
• Innovation management and design thinking
• Experience marketing and design
• Crisis, safety and security management in tourism and events
• Artificial intelligence in the hospitality industry

Customizable third semester
In addition to compulsory modules, the master’s program in International Tourism & Event Management (M.Sc.) offers you the opportunity to pursue your personal interests and develop your professional profile. In the third semester, you can choose an elective module of one of the following topics:

• Corporate finance
• Sustainability management and CSR in a global context
• Consumer behavior and psychology
• Strategic marketing and brand management

Alternatively, you can choose to complete an internship instead of an elective module or opt for a semester abroad.