Program Overview

Globalization eradicates borders, and digitalization prompts industries and societies to form closer networks. In this world, experts are those who combine knowledge of their industry with an understanding of organizational processes, and the ability to think economically, dynamically, and based on solutions. If you want to become one of these experts but have not gained specialized economics expertise yet, this master’s program will provide you with the know-how you need.

The master’s program International Management (M.A.) aims to turn students into economics enablers. Whether you’re looking to go into marketing, HR, or finance, you will not only have the economic expertise necessary to start your career but will also know how to use this when identifying solutions. Management becomes both a skill and a way to think ahead, anticipating challenges but also facilitating change.
 

Study content

The Master’s study program International Management (M.A.) gives you an in-depth understanding of current economic and social challenges and teaches you to apply business measures in contexts such as society, technology, education, and culture. You will also learn how organizations work and how to communicate with multiple stakeholders inside and outside the economic arena in order to achieve long-lasting solutions. You will acquire skills such as.

• Management essentials in a global context
• Interdisciplinary project management
• Advanced international management
• German-language, intercultural and language skills
• Economics
• Research methods and empirical skills
• Financial Management

Majors
 

Elevating your study program with a distinct specialization, you will dive into one chosen field, gaining both knowledge and practical skills. This focused approach will empower you to confidently pursue your career goal. You will choose one major, ensuring a personalized journey aligned with your professional aspirations:

• Marketing equips you with the expertise to develop and execute successful marketing campaigns, utilizing cutting-edge digital marketing strategies and understanding the nuances of consumer behavior.
• Business Analytics focuses on transforming raw data into actionable business insights, honing analytical skills, and mastering effective communication to drive informed decision-making.
• Project Management provides you with the essential skills and practical experience to effectively manage complex projects from start to finish.

Customizable third semester
 

Instead of spending your third semester on campus you can choose to complete an internship or opt for a semester abroad. This will allow you to deepen your knowledge in management-related areas and to gain professional or intercultural experience.

Practical Relevance
 

Practice-oriented learning is a top priority at Fresenius University of Applied Sciences. If you join the master’s study program International Management (M.A.), you can expect application-oriented teaching from experts who will pass on their wealth of professional experience. You will work on two team projects and may opt for an internship with a company as an alternative in the third semester. In addition, interactive learning, excursions, guest lectures, and workshops are common practice at Fresenius University of Applied Sciences.