Graduate Certificate in Advanced Social Media Production ďż˝ Auteurism

George Brown College - St. James Campus

Canada,Ontario

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12 Months

Duration

CAD 23,025/year

Tuition Fee

CAD 110 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Graduate Certificate in Advanced Social Media Production ďż˝ Auteurism

Program Overview

The Advanced Social Media Production – Auteurism one-year graduate certificate program blends theoretical and technical learning, giving students the skills to create a unique brand identity to drive activism, set trends and monetize its value.

Students develop diverse skills, including video content creation, writing and marketing, to cultivate a personal brand and effectively lead a social media team. This holistic approach enhances the creative and technical aspects of content creation and prepares individuals for strategic leadership roles in the dynamic landscape of social media production.

Graduates will be well-equipped to collaborate with media companies, contributing their expertise to branding and content curation for various social media platforms in a range of roles, including influencer, content creator and digital marketing consultant, among others.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Apply camera and lighting production techniques to create content for multiple social media platforms.
  • Analyze issues and emerging trends affecting the evolution of content creation as artistic and entrepreneurial media to ensure productions meet the evolving needs of clients and audiences.
  • Develop social media production strategies in partnership with clients to achieve promotional and marketing goals.
  • Employ creative leadership skills to direct content creation projects according to the auteur's vision or brand.
  • Critique scripts for social media content creation to meet project requirements.
  • Select production hardware and software solutions used in social media creation to capture and edit content.
  • Manage productions in accordance with safety, legal and professional standards.
  • Execute visual literacy and semiotic techniques to promote messaging and influence the social and cultural pulse effectively.
  • Create social media-based storytelling strategies to develop engaging content that meets client's needs.