Program Overview

Fashion & Design Management (B.A.) is a practice-orientated study program. You will learn to understand the mechanisms of the market, recognize the needs of different interest groups, and find innovative and sustainable solutions. You will also monitor new industry developments. The megatrends of digitalization and sustainability are a particular focus of the curriculum. During your first three semesters, you will focus on learning the basic principles of fashion design, business administration, marketing, and management. An internship as well as two-semester majors offer you the opportunity to design your study program based on your individual interests.

Majors

Within your Bachelor’s program in Fashion & Design Management, you can choose one out of four majors. Over two semesters, you will gain in-depth knowledge on your chosen major – our so-called Labs – in order to prepare you best for your time after graduation. The majors furthermore allow you to choose based on your personal preferences and interests.  

The majors are: 

• Virtual Lab  
• Sustainability Lab  
• Staging Lab  
• Brand Strategy Lab

Practical orientation
 

AMD offers you the interdisciplinary Spring and Fall Academy, where you gain practical knowledge. The Academy is designed to connect you with other students – not only from other campus locations but also from other study programs. You will gain valuable experience and knowledge and be able to connect with professors and students. 

Furthermore, your Fashion & Design Management Bachelor’s program includes a mandatory internship. It is up to you if you would like to stay in Germany or travel abroad to gain even more international experience within the fashion and lifestyle industry. The internship takes place during your fourth semester, offering you the opportunity to translate your theoretical knowledge into practical skills.