Program Overview

The “Digital Leadership” course combines core content from digital media management and the creative industry. You will learn how companies develop new strategies and digital business models . Together with companies from the industry, you will rethink the key factors relevant to the future - from tech innovations to influencer marketing, digital change management to artificial intelligence . You create both concepts and creative content. 

From this perspective, change management means more than “making a lot of money”. Digital leaders take responsibility for people and the environment. Therefore, topics relating to sustainability , environmental protection and corporate policy are an integral part of the course.

YOUR STUDY CONTENT
The program is divided into attendance semesters with theory and project modules and another semester that is completely dedicated to the master's thesis.

In lectures, seminars and projects we will be dealing with the following topics:

Management and leadership competence in creative work processes 

• Leadership in creatives teams, agile project management & recruiting
• Company policy, corporate social responsibility and sustainability
• Interculturality, diversity, environmental and company analysis
• Strategy, development and implementation

Innovation Processes and New Technologies

• Innovation & Emerging Technologies, as for example Blockchain, AI and crypto currencies
• Internet of Things & Innovation Management