Program Overview

Learn how to manage projects and product development in the creative industry. The course is divided into the following areas: media, management, general studies (basic courses) as well as two topics of focus.

In „general studies” you will have classes on interesting topics like “Media Psychology”, “Corporate Social Responsibility” or “Cultural Studies”. In addition to that you can choose between one of two special topics and become an expert in that field: “Innovation Management” or “Games Management”.

YOUR STUDY CONTENT
Innovation Management
Innovation Management deals with the management of key factors which will become increasingly important for digital companies:

• Technologies like Block Chain, 5G or Metaverse
• Artificial Intelligence as a motor for innovation 
• Vision & Strategy, brand- & media management

Games Management
In the area of Games Management, you will study creative control mechanisms in innovative technology. Among other things, we will teach you:

• Interactive Storytelling, Game Design and Game Production 
• Development of creative solutions and Design Thinking during product development 
• Financing models and production processes in the Games industry 

English is the language spoken in the industry. Accordingly, the program is taught in English to give you the best possible preparation for the job market.