Graduate Certificate in Public Relations - Corporate Communications and Graduate Certificate in Marketing Management (Co-op) (Bundle Program)

Sheridan College - Trafalgar Road Campus, Oakville

Canada,Ontario

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24 Months

Duration

CAD 20,328/year

Tuition Fee

CAD 100

Application Fee

Sep 2024

Apply Date

Canada, Ontario

Type: College

Location Type: Semi-Urban

Founded: 1967

Total Students: 24,500 +

Int. Students: 8,700 +

Campus Detail

Main Campus Address

C-Wing, 1430 Trafalgar Rd, Oakville, ON L6H 2L1,

Graduate Certificate in Public Relations - Corporate Communications and Graduate Certificate in Marketing Management (Co-op) (Bundle Program)

Program Overview

Public Relations - Corporate Communications

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.

Hands-on, project-based assignments

  • Write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements.
  • Express yourself in a variety of public forums such as media interviews and news conferences.
  • Create websites, blogs, podcasts, video content, email blasts and other online communications.

Fast-track to employment
It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. You'll build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. You'll spend the last five weeks of the program in an onsite job placement, working with professionals.

Gain the skills you need for a strong communications career
In this program, you'll learn to:

  • Apply the critical, analytical and strategic skills prized by employers in corporate communications and public relations.
  • Weave social media and diversity communications into all aspects of tactical delivery.
  • Earn an audience's attention, influence attitudes and motivate behaviour.
  • Produce internal corporate communications plans and activities — the fastest-growing segment of the industry.
  • Prepare strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
  • Develop strategic communication campaigns that integrate all of the above elements.

Marketing Management (Co-op)

Things you'll learn to do

  • Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
  • Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
  • Write marketing and communications plans.

Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.