Bachelor of Science in Business Administration with Major in Marketing - Information Management Concentration
The University Of Tennessee, Knoxville
USA,Tennessee
0 Shortlist
48 Months
Duration
CAD 33,256/year
Tuition Fee
CAD 50
Application Fee
Apply Date
USA, Tennessee
Type: University
Location Type: Urban
Founded: 1794
Total Students: 36,304 +
Campus Detail
Main Campus Address
Knoxville, TN 37996, United States
Bachelor of Science in Business Administration with Major in Marketing - Information Management Concentration
Program Overview
Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.
Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.
Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.
Application Fee
Application Fee: CAD 50 Tuition Fee
CAD 33,256 per year
*Note: The fee is approximate and is subject to change
Living Cost in The University Of Tennessee, Knoxville
CAD 10,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
