Program Overview

This profession helps businesses to optimise their innovation, new product development and stakeholder insights. It will attract students from all creative disciplines as well as those from business and marketing.

• The situation of the course within a creative environment will help you to engage and collaborate with practical insight and to have a good understanding of the design development process.
• You will engage in a mixture of creative design (through peer collaborations with design students) and the practice of management and leadership process to equip you to lead creative design within a commercial environment.
• You are provided with multiple options for the expression of creative explorations, including academic writing, poster design, video outcomes, oral and visual presentations, digital portfolios and online content.
• Key features of the course are the opportunity for working with live client projects, international travel experiences2, and where possible, Collaborative Online International Learning projects (COIL) with collaborating study institutions

Why you should study this course

This postgraduate course has been designed in collaboration with industry practitioners and prepares you to manage creative design practice, practitioners and processes in a corporate context across a broad range of creative and manufacturing industries.

• You may have opportunities to work with professionals from the creative design industry to develop your expertise in various user contexts and professional settings – from graphic, fashion and communication design to consumer and industrial product design.
• The curriculum embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice. It seeks to develop your knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practices in areas like intellectual property and finance.
• Upon successful completion of this course, you should have the technical knowledge needed to function effectively in the professional environments in which design is applied, leading creative designers and cross-functional teams who take new products from initial concept to final outputs. Our facilities4 enable you to familiarise yourself with industry-standard software and equipment used in the design industry.
• Inspired by staff who will share their experience of design with companies who have included Philips, Canon and Samsung (staff may be subject to change), you will have the opportunity to work on briefs set by industry teams who will then comment and advise on your work. This should help build your confidence to communicate and defend ideas and outcomes throughout all phases of the design process – to stakeholders including managers, marketers, engineers, facilitators and production managers.