Master of Business Administration with Concentration in Marketing

Golden Gate University - San Francisco Campus

USA,California

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24 Months

Duration

CAD 16,350/year

Tuition Fee

CAD 65 FREE

Application Fee

Sep 2024

Apply Date

USA, California

Type: University

Location Type: Urban

Founded: 1901

Total Students: 3,387 +

Int. Students: 300 +

Campus Detail

Main Campus Address

536 Mission St, San Francisco, CA 94105, United States

Master of Business Administration with Concentration in Marketing

Program Overview

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Learning Outcomes
Graduates of the MBA program should be able to:

  • Demonstrate a general management "holistic" perspective.
  • Demonstrate managerial and leadership skills, such as teamwork, critical thinking and problem solving, communications and presentations, self-awareness.
  • Master and apply general management analytic processes and tools for decision making.
  • Integrate strategic business objectives within competitive industry dynamics.
  • Integrate strategic business objectives within the socio-political-economic-ecological-global context.
  • Understand functional areas' impact on business and departmental interaction issues.
  • Demonstrate integrated business level planning.

Marketing Concentration

Often considered the central discipline of business, the challenges and practices of marketing are evolving along with the changes in the contemporary business environment. This concentration prepares students to manage the marketing function inside private or public sector business organizations. General management and marketing techniques, such as market research and market planning, are covered along with the current trends and techniques in the field like digital marketing, social media, and the increasing mobile marketing trends.