Program Overview

Comprehensive developments through digitalisation, evolving marketplaces and changing consumer behaviour have created a new professional playing field between creative design, business strategy and IT processes. Innovation-oriented companies are increasingly seeking managers who understand how to utilise design as a driving factor for business decisions and to incorporate creative thinking and an artistic mindset into the business world – as strategic assets in generating innovation and sustainable consumer benefits, as well as in transforming a company's organisation and vision.

Your skills after studying Innovation Design
 

Our master’s programme, Innovation Design Management, sits at the crossroads of design and business, shaping individuals to thrive in complex, fast-paced environments. With an integrated approach merging design, business, and technology strategies, students engage in intense project activities alongside industry leaders and enterprises tackling these challenges daily.

As highlighted by Forrester Research (2021), innovation-driven organisations prioritise creating a culture of innovation and change, driving the demand for interdisciplinary talents proficient in innovation and creative problem-solving. The MA addressing this demand head-on, stands as one of today’s most cutting-edge management programmes. According to the 2020 Job Outlook Survey by the National Association of Colleges and Employers (NACE), employers value attributes aligning with our programme’s focus.

The programme prepares young professionals for the future:

• Problem-solving skills
• Ability to work in a team
• Creativity/Communication skills
• Strategic planning skills
• Leadership
• Entrepreneurial skills
• Analytical/quantitative skills