Program Overview

Management is the cornerstone of any organisation and if you want to stand out in a competitive global marketplace, it is important you earn the right qualification to do so. The master’s in business management equips you with the strategic skills and cutting-edge knowledge required to break into the field and make an impact – whatever role you end up securing.

This master’s degree is designed to prepare you for independent entrepreneurial activity or senior management positions with leadership responsibilities in corporations of all sizes and industries.

You will gain comprehensive knowledge of the business management field with a focus on transferable international skills. This course prioritises interdisciplinarity and there is a focus on information technology. Students also get the chance to enhance their management knowledge and application-specific specialisation skills, with a focus on real-world challenges.

Through several optional specialisations*, this programme supports various business management functional areas.

Specialisation: Marketing

This programme blends essential business management concepts with marketing expertise, equipping you with the skills to navigate the fast-evolving world of global business. The programme covers everything from international marketing and brand management to digital marketing and customer experience design. You’ll gain practical experience and strategic insights to take on leadership roles in marketing across a range of industries.

In a digitally-driven world, this programme ensures you’re ready to lead marketing innovations and develop customer-centric strategies, giving you a competitive edge in a global marketplace.