Bachelor of Business Administration in Marketing

McMurry University

USA,Texas

 0 Shortlist

48 Months

Duration

CAD 31,372/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Texas

Type: University

Location Type: Urban

Founded: 1923

Total Students: 1,100 +

Campus Detail

Main Campus Address

1400 Sayles Blvd, Abilene, TX 79697, USA

Bachelor of Business Administration in Marketing

Program Overview

Marketing connects products to their ideal audiences, blending the science of business with the art of creativity. If you thrive on measuring results within the context of taking a creative approach to business opportunities, marketing is a career option that combines both interests. Mastering the science of data, communication and strategy allows you to track performance against expectation and adjust messaging and tactics to drive sales growth. Creativity, multimedia communication, data analysis and strategic planning are techniques you can learn to build a successful brand, while an internship or capstone project offers experiential training in your field. At McMurry, you can earn a Bachelor of Business Administration in marketing.