Bachelor of Business Administration in Marketing

IPERC - Baylor University

USA,Texas

 0 Shortlist

48 Months

Duration

CAD 54,844/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Texas

Type: University

Location Type: Urban

Founded: 1845

Total Students: 20,000 +

Campus Detail

Main Campus Address

1311 S 5th St, Waco, TX 76706, United States

Bachelor of Business Administration in Marketing

Program Overview

The Marketing major (designated as a pre-major) is a comprehensive study of promoting, pricing and placing a product. Marketing students can choose an emphasis in Sports, Strategy and Sales, Nonprofit and Social Enterprise Marketing or tailor their own marketing emphasis by selecting any three marketing courses beyond what is required.Available courses include:

  • Advertising Procedures
  • Retail Store Management
  • Consumer Behavior
  • Strategic Brand Management
  • Marketing Research

A degree in Marketing qualifies graduates for many occupations like Sales and Customer Service, Product Management, and Marketing Research. Other students find work in Advertising, Sales Promotion, Event Marketing, and Purchasing.  The marketing department works with students to place them in internships to enhance students' resumes and provide experience in the market place.