Program Overview

With the Strategic Sports Management Master's program, you train yourself for taking on management positions in the sports sector, a global growth market with above-average growth potential. The basis of the practice-oriented Master's program in sports management is a sound theoretical management basis and its practical application to the sports industry. The focus is on the global future topics in sports as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.

By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for the current and future trends and challenges in the sports business. This lays the foundation for a successful career in sports organizations (professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.

Gain valuable international experience
All ISM Master's programs include an integrated semester abroad, including the Master's in Sports Management. After two semesters at ISM, you will spend the third semester at an ISM partner university abroad. Our network comprises around 190 partner universities worldwide with a variety of specializations.

In the Master of Sports Management degree you can choose your partner university from an existing network. More information about these universities will follow briefly.

The semester abroad allows you to deepen your subject-specific knowledge. You will also set individual priorities and get to know the intercultural peculiarities of the chosen country. At the same time, you will perfect your foreign language skills. In this way, you will gain experience in sports administration, which will be very helpful when starting your career in the sports or related industries.