Program Overview

Changing consumer behavior and new trends such as messenger services and audio marketing - the online marketing world is shifting rapidly. The ISM Master in Digital Marketing prepares you specifically for this new world. You will learn how to draft digital marketing strategies, plan cross-media online campaigns, use marketing analytics to derive suitable measures from large data sets, and use new online marketing tools such as chatbots, voice search, AI or podcasts. In addition, as a future Digital Marketer/Online Marketing Manager, you will deepen your knowledge in the areas of:

• User/Consumer Behavior
• Social Media & Community Management
• Influencer Marketing
• Search Engine Optimization
• Messenger Marketing
• Content Management
• Digital Project Management

During your studies you will benefit from intensive exchange with digital experts from the online marketing world and conduct your own projects and digital marketer case-studies. The Master in Digital Marketing includes practice-oriented courses, an integrated 12-week internship and an extensive market research project to help you develop your marketing-related entrepreneurial and analytical skills.

The real-life case-studies, study excursions and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the masters of digital marketing.

Have an international digital marketing experience abroad
During the Masters of Digital Marketing you will spend an integrated semester abroad at a partner university from our 190+ large network (PDF). During your stay abroad, you will have the opportunity to deepen your online marketing knowledge and learn valuable intercultural aspects of marketing, while at the same time applying your foreign language skills. Your classes abroad will be 100% credited, so you won't lose any ECTS and time. You can select the university yourself and our friendly study advisors and International Office are there to support you with the complete application and planning process.