Program Overview

Kickstart Your Global Marketing Career with your Master's Degree in Marketing

Digitalisation has transformed marketing, turning a once straightforward advertising landscape into a complex global marketing universe. With a Master’s in International Business – Marketing Management, you will become an expert in both current trends and future-focused marketing strategies. Strategic decisions in international marketing demand creativity, flexibility, and in-depth expertise—exactly what this programme provides.

‍During your English-taught Master’s programme in Mainz or Cologne, you will learn how to analyse markets and target audiences, increase brand awareness, and position products strategically. You will develop modern marketing strategies, optimise pricing models, and distribute content through the most effective channels. Additionally, you will gain the skills to craft compelling advertising messages and professionally measure the success of marketing campaigns.

‍This Master's degree in Marketing is designed for business graduates who want to refine their English skills and accelerate their careers in international marketing. Become part of a dynamic and future-oriented industry, and take the next step towards a successful marketing management career—with the Master’s in International Business – Marketing Management at CBS!