Program Overview

What is digital marketing? And why is it important?
In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction – particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.

The English-language Master’s in Digital Marketing at CBS International Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.

Why study a digital marketing course in Germany?
Choosing to study digital marketing in Germany is a smart move due to the country’s exceptionally high educational standards. Studying for the Master’s in Digital Marketing at CBS International Business School means immersing yourself in a stunning, historical cities which boasts outstanding international connections. With its forward-thinking, global approach and strong corporate connections, CBS’ Master’s in Digital Marketing combines a first-class German education with practical, real-world applicability arguably making it the best digital marketing course in Germany.

From Strategy to Storytelling - What do you learn in an online marketing course?
How do you develop an online marketing strategy that works both internationally and across multiple channels and media? The Digital Marketing Master`s courses “Content Creation & Digital Storytelling” and “Digital Marketing & Modern Growth Concepts” will provide you with the answers to these questions.

During your studies you will learn about the various techniques and tools of online marketing. These include storytelling, website optimisation, search engine marketing, conversion optimisation, and marketing analytics.