Program Overview

Digital marketing is about more than reach – it blends data, creativity, and strategy to drive sustainable growth. The English-taught Master’s in Digital Marketing at CBS teaches you how leading brands succeed online, connect with audiences, and create experiences that stand out.

The programme combines marketing psychology with advanced digital expertise. You’ll learn to use data analytics, AI, and behavioural insights to understand target groups and craft measurable, effective strategies. Courses such as AI-Based Data Research, Consumer & Advertising Psychology, and Brand Management & Customer Acquisition build both creative intuition and analytical precision.

What makes this programme unique is its focus on the entire digital customer journey – from branding and content to monetisation and customer retention. You’ll design strategies that strengthen brand loyalty and long-term growth. At CBS, you’ll learn by doing: working on projects with real companies, developing campaigns, and presenting your ideas to industry experts. Professors with backgrounds in digital agencies, corporations, and start-ups provide practical, industry-focused insights.