Program Overview

What is digital business management? And why should you study it?
Digital change does not only confront companies with the challenge to technically restructure processes and business procedures, but also to actively involve their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management. In the specialisation "Digital Management" in the Bachelor programme "International Business" you will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models. In addition to a basic understanding of digital technologies and their resource-conserving use in companies, students learn methods and techniques of innovation and change management. The specialisation "Digital Management" enables graduates to design digital transformation processes in international companies in business management.

What do you learn in a digital business management course? International Business Administration and Information Technology
As student of the Bachelor specialisation "Digital Management" you will learn to view the specifics of the digital economy from theoretical, strategic and technological perspectives. You will deal with starting points for digital organisation, digital products and processes and develop new business models with the help of techniques for developing ideas, visions and prototypes. An introduction to digital marketing will also give you a basic understanding of how products or services are marketed online using digital technologies.