Program Overview

What do you learn in a marketing management degree programme?
Theoretically, the best product or the most attractive service should have no trouble succeeding on the market. Practically, however, the marketing is often decisive. Why is a particular detergent the market leader? Why does one business software company have fans and others just customers? Marketing is an art. And a science. The Marketing Management studies at CBS will teach you marketing from the ground up. From classic advertising to social media to digital marketing strategies. But these are only a few aspects – marketing managers today also need to master customer loyalty, procurement marketing, and personnel marketing.

Your Marketing Management studies at CBS is a specialisation within the International Business programme. Instruction is held in English. In semesters 3 through 6, you will get to know the whole marketing spectrum. Knowledge about consumer behaviour and the management of customer relations as well as company communication forms the basis. In this way you are already prepared for a business project by the fourth semester: You will tackle a real task or work on a case study – and present your results at the end. Presenting ideas and results is one of the essential tools for your future career.