Program Overview

Organising concerts, developing artists, supervising bands: if that’s your dream, you’re in the right place in the Master’s degree programme Music Management. A particular focus at Macromedia University is on digital developments such as streaming and social media.

Your First Step into the Music Business
If your heart beats for music, you are in good hands at Macromedia University of Applied Sciences. The Master’s in Music Management at the Berlin campus will provide you with sound specialist knowledge in the areas of artist promotion, music marketing and cultural management. The course continually takes into account the upheaval in the industry that was triggered by the digital transformation a good 20 years ago:
You will learn about the enormous influence that streaming platforms such as Spotify and YouTube have on music management today and why live experiences have become more important as a source of income for musicians.