Program Overview

The digital transformation is changing our economy to an unprecedented extent. Competent business management is therefore more important today than ever before. The Master’s programme in Business Management comprehensively prepares you for a responsible management position in an industry of your choice.

Fit for leadership
Those who want to make sound management decisions need more than just business know-how. They need to keep an eye on the two megatrends of our time: digitalisation and the demand for sustainability. Good management personnel need technical and analytical skills, but also psychological sensitivity and entrepreneurial visions.
The Business Management Master’s programme at the Macromedia University of Applied Sciences teaches you all of this. In addition to theoretical basic knowledge in business management and marketing, you will learn about the requirements of the modern working world – in practical projects that will help you develop professionally and personally.