Program Overview

From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.

Brands in the spotlight
The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.

Would you like to complete the Master’s programme in Brand Management at Macromedia University of Applied Sciences? Then we look forward to meeting you at our locations in Munich and Berlin.