Program Overview

Calling all innovators, visionaries and business disruptors – we’ve designed an MBA specialisation just for you! In this study programme, you’ll get to nurture your ambitions, and develop the necessary tools for successfully achieving your goals, no matter how big they are. 

Combine business management knowledge with outside-of-the-box analytical tools to product design and project management, and you’ll be ready to launch companies or inspire change in corporations right after graduating.

As an entrepreneur, you constantly need to come up with not only new ways to innovate, but also consistently execute ideas and business plans. In this special study programme, you’ll dedicate equal time to understanding foundational business concepts, and designing disruptive new approaches. 

You’ll get an in-depth look into the makings of a successful product, business or brand, and how to plan and build all three. You’ll gain a good understanding of marketing, so you’ll know how to sell your services to potential customers, and how to scale up to cater to a growing audience. 

One of the key aspects of this MBA specialisation is the concept of “entrepreneurship ecosystems”: the complex network in which new business ideas are created and nurtured. Understand the role they play in today’s economy, and the different elements you have to take into consideration when operating within them. 

To round up your skills, you’ll also explore the foundations of design thinking: what to take into consideration when designing a product, service, or brand for the digital era. By the end of your studies, you’ll be able to develop your business ideas with confidence and clarity.