Program Overview

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics.

Key Features

• The foundation year is an integral part of the extended degree and you will benefit from experienced university lecturers. Whilst completion of the foundation year will not lead to a separate award or qualification in its own right, you will be able to confidently progress to programmes within our suite of courses in Plymouth Business School
• Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and  works with Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
• Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise.
• Position yourself highly with future employers. The University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings.
• Gain real world experience and be involved in a number of ‘live’ consultancy projects.
• Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business.
• 89% of students agreed staff were good at explaining things; 83% agreed they got sufficient advice and guidance; 85% were satisfied overall and 88% were in work/study six months after finishing. (source: NSS and 2019 DLHE survey*).
• To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain:
• IDM Certificate in Digital Marketing
• MRS Certificate in Market Research
• CIM Graduate Gateway

Important Features

Foundation Year (Optional Placement)