Program Overview

Combine a Bachelor of Creative Media with a Bachelor of Communication to get the skills and ways of thinking to give you a competitive edge in your career.

Regardless of your chosen areas of study, this combined course will help to transition you from being an independent and innovative creative arts and communications student into a well-rounded professional with a strong understanding of industry. Be mentored by highly experienced creative media and communication academics who will share their industry skills and knowledge with you.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies. You’ll be able to mix skills these skills with your chosen creative field and become a double threat in the job market with the ability to communicate effectively, but also produce content (whether that be audio, film, graphic design, games art or photography).

Major: Strategic Communication
People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally.  This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

3 reasons to study Strategic Communication at Murdoch

• Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
• Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
• Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.

What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• Social media management
• Consulting and freelancing
• Campaign management
• Communication strategy and planning
• Web design