Program Overview

You might want to discover and share information, inspire action and investment, introduce new innovations, or even become a voice for those who need our help.

Develop the specialised communication skills you need for online communication, social media, creative production, news media and other contexts in a field you’re passionate about.

You can also combine this course with another discipline – for example by combining it with a Bachelor of Creative Media. This means you’ll graduate with two qualifications and even more skills, experience and approaches to boost your career prospects.

Major: Web Communication

This course combines an exciting mix of web design, digital marketing and strategic communication.

Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media.

Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

3 reasons to study Web Communication at Murdoch

• Learn from industry professionals and digital media researchers while working for real clients.
• Work in an industry where strong future growth is expected for advertising, multimedia and web design professionals*. (*Source: Australian Government Job Outlook 2021).
• Increase your job prospects by adding an additional minor to your degree. We recommend Global Media and Communication, Strategic Communication or Journalism.

What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• Professional writing skills, global perspectives on issues, ethical and cooperative work behaviour
• Ethical thinking in interpersonal, social and professional contexts
• Creative techniques and methodologies towards communication solutions
• Communicating and engaging with a range of audiences, stakeholders and the public through media and communication platforms using voice, text, sound and image