Program Overview

You might want to discover and share information, inspire action and investment, introduce new innovations, or even become a voice for those who need our help.

Develop the specialised communication skills you need for online communication, social media, creative production, news media and other contexts in a field you’re passionate about.

You can also combine this course with another discipline – for example by combining it with a Bachelor of Creative Media. This means you’ll graduate with two qualifications and even more skills, experience and approaches to boost your career prospects.

Major: Strategic Communication

People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally.  This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

3 reasons to study Strategic Communication at Murdoch

• Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
• Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
• Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.

What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• Social media management
• Consulting and freelancing
• Campaign management
• Communication strategy and planning
• Web design