Program Overview

Explore the inner workings of business marketing, strategy and culture, with activities and workshops to boost your creative thinking skills. This is the only combined degree of its type in WA.

Develop the kind of business knowledge, skills and new ways of thinking you can use to bring fresh ideas to existing organisations or create your own business venture.

Major: Marketing

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

• Learn how to use social media platforms for business, as an entrepreneur and to influence people.
• Complete industry-recognised certifications during your course.
• Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing
• Strategic marketing
• Consumer behaviour
• Digital and social media marketing
• Services marketing