Program Overview

There is increasing demand for leaders in the agriculture and food sectors with diverse skills and knowledge of both the management and technical aspects of the industry. This unique program provides an opportunity to combine management studies with agriculture.

The combined degree brings together two key agriculture majors (Animal Science and Crop & Pasture Science) with fundamental business knowledge and a choice of a business major (Management, Marketing or International Business). The broad range of skills and experiences covered, together with industry and community engagement, prepare graduates for careers in the rapidly developing world of agribusiness.

Major: Marketing

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

• Learn how to use social media platforms for business, as an entrepreneur and to influence people.
• Complete industry-recognised certifications during your course.
• Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing
• Strategic marketing
• Consumer behaviour
• Digital and social media marketing
• Services marketing