Program Overview

The Bachelor of Business offers students the freedom to explore various business disciplines and gain a solid foundation in the fundamental principles of the field.

Designed with industry in mind, this degree allows you to specialise or pursue a broader understanding of business, whilst providing you with the flexibility and resources needed to succeed in today's dynamic business landscape.

You might learn how to build the most effective teams, explore how a business operates across international borders or learn how to connect with a range of audiences through a growing number of marketing channels.

Shape your future and prepare to make a meaningful contribution to the ever-changing world of business, with a Bachelor of Business.

Major: Marketing

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

• Learn how to use social media platforms for business, as an entrepreneur and to influence people.
• Complete industry-recognised certifications during your course.
• Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing
• Strategic marketing
• Consumer behaviour
• Digital and social media marketing
• Services marketing