Program Overview

The Bachelor of Business offers students the freedom to explore various business disciplines and gain a solid foundation in the fundamental principles of the field.

Designed with industry in mind, this degree allows you to specialise or pursue a broader understanding of business, whilst providing you with the flexibility and resources needed to succeed in today's dynamic business landscape.

You might learn how to build the most effective teams, explore how a business operates across international borders or learn how to connect with a range of audiences through a growing number of marketing channels. 

Shape your future and prepare to make a meaningful contribution to the ever-changing world of business, with a Bachelor of Business.

Major: Entrepreneurship and Innovation

Use your creativity, innovation and problem solving skills to work for yourself or others to push through ideas that challenge the status quo.

Explore collaborative problem-solving methodologies, ideation tools and project management skills needed to build social capital and networks as you develop business solutions.

Combining this major with your business degree will allow you to develop soft skills that complement the technical and functional skills of
business.

3 reasons to study Entrepreneurship and Innovation at Murdoch

1. Connect, collaborate and create with local businesses and industry members
2. Create a business idea, develop it and have the chance to launch it in your final year.
3. Utilise innovative teaching approaches – including Design Thinking, Lean Start-Up and the Delft Design Methodology - to build entrepreneurial/ professional capabilities.

What you’ll learn
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• Understanding innovation, how it develops and how it can be managed.
• Problem-solving methodologies to find solutions for business and societal challenges.
• Project management skills.
• Effective human capital and social networks.
• How to influence the process of building competitive advantage.
• Entrepreneurial finance, including understanding investors, various forms of finance from traditional and non-traditional sources and expectations of investors.