Bachelor of Science in Business Administration with Concentration in Marketing

INTO Group - Montclair State University

USA,New Jersey

 0 Shortlist

48 Months

Duration

CAD 23,595/year

Tuition Fee

CAD 65 FREE

Application Fee

Sep 2025

Apply Date

USA, New Jersey

Type: University

Location Type: Semi-Urban

Founded: 1908

Total Students: 21,784 +

Int. Students: 500 +

Campus Detail

Main Campus Address

1 Normal Ave, Montclair, New Jersey, NJ 07043, United States

Bachelor of Science in Business Administration with Concentration in Marketing

Program Overview

The Marketing concentration in the Business Administration major provides the foundation for challenging and rewarding careers in brand management, digital marketing, services, retailing, and government. Marketing is much more than branding and advertising. It involves selling ideas, social causes and influence, and deploying data to understand consumer behavior and predict demand. Students in this program will learn how to blend creativity with rigorous situations and data analysis to develop insightful strategies that deliver value to buyers and sellers.

In the Marketing profession, digital technology like social media and marketing automation is changing how consumers get information. Influencer marketing is leveling the playing field so entrepreneurial brands can compete. All organizations — whether local or global, for-profit or nonprofit, business-to-consumer or business-to-business — need to promote their products and services. Marketing as a discipline is transformative and focused on enhancing the lives of
consumers and society.