USA,Kansas
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USA, Kansas
Type: University
Location Type: Semi-Urban
Founded: 1865
Total Students: 27,690 +
Int. Students: 1,578 +
Main Campus Address
1450 Jayhawk Blvd, Lawrence, KS 66045, United States
Our program in Digital Marketing Communication, Advertising and Public Relations combines insight, strategy, creativity and marketing. It centers around creating advertising and public relations messaging and content that connects with various audiences based on their world views.
Every great campaign, from conceptualization to implementation to evaluation, requires a combined strategy of marketing communications, advertising and public relations. Our Digital Marketing Communications, Advertising and Public Relations concentration delves into the details of what makes some content rise above the rest.
The Digital Marketing Communications, Advertising and Public Relations concentration expands on the foundations and transitions between traditional and digital advertising and public relations while helping students hone in on their unique interests in emerging areas like social and mobile media and experiential areas. Our curriculum is project-driven, focused on problem-solving through working with real-world clients. Students create portfolio-worthy materials that demonstrate their skills in insight, strategy, creativity, and evaluation, all of which are essential in a competitive job market.
Graduates leave with real, hands-on experience that will set them apart in a variety of industry. With strong communicators needed in nearly every field, there is an exceptionally diverse range in careers that can come from a journalism and mass communications degree in strategic communication.
4-Year Bachelor's Degree
30 Days
Full-Time
48 Months
Intake Month/Year | Intake Status |
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*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Academic Scholarship
We’re proud to offer freshman and transfer students a wide range of renewable institutional scholarships based on GPA alone. International students can earn up to $64,000 across their entire KU career.
2025 Admission | First-year Freshman Scholarships
Scholarship | Requirements | Award amount |
---|---|---|
KU Excellence | 3.95-4.00 GPA | $64,000 ($16,000/year) |
KU Distinction | 3.85-3.94 GPA | $56,000 ($14,000/year) |
KU Achievement | 3.70-3.84 GPA | $48,000 ($12,000/year) |
KU Performance | 3.50-3.69 GPA | $40,000 ($10,000/year) |
KU Access | 3.25-3.49 GPA | $32,000 ($8,000/year) |
These scholarships will be offered to eligible first year freshmen students that are admitted to KU for spring and fall 2025 but may be subject to change for future semesters.
The deadline for freshmen to apply to KU to receive fall 2025 scholarships is May 1st.
Scholarship Eligibility
Scholarship Renewal
*Students enrolling in an exclusively online bachelor’s degree program are not eligible for these scholarships.
Transfer scholarships
Students must submit a complete application for admission to KU with all required materials by the scholarship deadline (August 1 for fall) to be eligible for scholarships.
*Students enrolling in an exclusively online bachelor’s degree program are not eligible for these scholarships.
KU International Transfer Scholarship
Fall 2025: International Transfer students are eligible for the out-of-state transfer scholarships. See our Transfer Scholarships page for more information about opportunities and eligibility.
TRANSFER SCHOLARSHIPS
To renew the scholarship, students must enroll full-time for six continuous semesters and earn a cumulative 3.0 KU GPA. These scholarships may be renewed for up to three years (six consecutive semesters) or receipt of first bachelors degree (whichever is achieved first).
Phi Theta Kappa Scholarship
For Spring 2025 only
This award of approximately $12,722/year is automatically given to PTK members without a bachelor’s degree who attend KU as a degree-seeking student for the first time and complete the application steps below. To receive the scholarship, you must:
To apply, you must submit a complete admission application by Dec. 1 for the spring semester. You must also provide an official transcript by Jan. 6. Additionally, a student’s advisor must submit a PTK Membership Verification Form by Jan. 6.
To renew the scholarship, you must enroll full-time for six continuous semesters and earn a cumulative 3.0 KU GPA. These scholarships may be renewed for up to three years (six consecutive semesters) or receipt of first bachelors degree (whichever is achieved first).
Note: International Admissions does not award or manage this scholarship.
Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
Outreach, A Student Referral Program by Canam
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